It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.
Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Gratefully, there’s a way that this can be changed through the use technology – Celigo – the smart cloud integration platform as a service is an app for everything.
Essential communication and collaboration.
In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.
Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might have all the content needed but require to collaborate with the sales people to close many deals. Both team creating content makes it easier for the sales team to close more sale deals.
Form an SLA
It is important that both teams know where they stand. Therefore, the service level agreement is the best place to start – the document needs to be reviewed, defined and measured. Come together with your team and come up with everything from the lead definition to hand offs and end goals — feel free to use Celigo.
Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.
Looking at the buyer journey.
After working on the SLA, you should now define the buyer journey which means the journey customers now expect as they purchase the product to the minute it arrives at their doorstep – this can done through Celigo.
This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.
That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.